Have you ever heard of glamping? You probably have a big piece of land and enough money to try out the glamping business. Well, congratulations! You’ve just picked the right choice since glamping is definitely a popular growing business that will earn you big.
However, before going way ahead building your glamping site, I definitely suggest that you should educate yourself in the field first so that you’ll surely succeed --kind of like if you enter a battlefield prepared, you’ll highly win! Well, we’re here to help you understand the glamping life. So, read on because we have 3 tips for you in starting your own glamping business.
What is Glamping
We all know what camping is; a recreational activity of staying outdoors away from home, a bonfire to enjoy, and surrounded by the lovely nature and fresh air. However, are we all familiar with ‘glamping’? Well, glamping is also camping. The term is said to be a combination of ‘glamorous’ and ‘camping’. Since glamping became a boom, the originally made-up term is now an official word. According to America Outdoors, “Glamping” was formally added to the Oxford English Dictionary in 2016.
We could say that glamping is like an evolved and unconventional version of camping. The usual simple tent set-up? We’re not going to see that in a glamping. Instead, we’re sure to expect some aesthetically pleasing (resorts-like, to be exact) structures to stay in while still experiencing a breathtaking view of nature --which is, of course the essential in camping.
Why Glamping is a Thing
In traditional camping, it’s not surprising to encounter some annoying stress factors; that hard to set up tent, the bonfire that just wouldn’t light up, creepy crawlers ready to bite you, and more! Instead of just relaxing and having fun, we could be getting ourselves into the opposite of those. However, in glamping, we can avoid all of those! We could stay in a stunning comfortable space, it could have electricity, maybe Wifi or air conditioner too (depends on which glamp site we avail) --and the best part? We’re still to enjoy the outdoors or the wild. It's the best of both worlds really.
With glamping offering us an opportunity to chill outdoors with a posh “tent” and without having to worry about any other nuisance, we’re not surprised anymore how big it blew up. Everyone’s game for the glamp life. As a matter of fact, in the U.S it is pretty popular that it is said that the U.S glamping market by 2025 is expected to reach a $4.8 billion revenue with an estimated compound annual growth rate of 12.5% during its forecast period (this is according to a report by Market Watch in Oct. 6 as mentioned in Fox Business). A lot of people, especially millennials, are patronizing glamping. A 2019 study by Cain Consulting Group of Kamprgrounds of America (as mentioned in America Outdoors) discovered that 50% of the millennials that were surveyed have tried glamping or are looking into trying it out soon over the next twelve months. Moreover, not only in the U.S but other countries such as U.K and Europe are also into glamping.
Well, by now many of us want to venture in the glamping business as well (you wouldn’t be reading this article if you’re not, right?) because it’s a pretty good business that’s sure to bring cash into our pockets. I mean, it is not even just a trend that can disappear when the hype is down. In my opinion, our need for some down time and relaxation will always come from time to time, which is why the glamping business is a great idea (that is, if you do it right!) .
We are sharing 3 tips for starting a glamping business to help you out. We’ve compiled these tips based on the similar answers from renowned glamping business owners’ advices as featured in Sarah Riley’s An Owner’s Perspective: What I Wish I’d Known Before Starting My Glamping Business
3 Tips For Starting A Glamping Business
Get an adviser or educate yourself before entering the Glamping World
We wouldn’t confidently dive into the waters if we don’t know what is in it, right? We need to know things first like; if it’s shallow or deep and if there are sharp stones in it or maybe sharks, crocodiles, and other things that could instantly kill us. And if there are, we have to either avoid them or find a solution to it if we really are determined to get into the water no matter what!. --This scenario is the same when it comes to starting a Glamping business (well, applies to all businesses as well). We will be more successful if we have enough information on how to properly run the business.
The best way is to find an adviser familiar with the glamping field to teach you with the ropes of handling the business. Those with real experience are definitely the best guides to tell you how to do things right from the start. These people have been through the whole rollercoaster of disappointments and successes in the glamping business that you’re about to just enter. So, instead of being shocked with the surprises the glamping business brings, you get to expect them already and handle it well (thanks to your adviser, of course) -we can’t go wrong with ‘Knowledge is power’.
Have more than your ‘enough’ budget
When we have just the right amount of money to start a glamping business, we shouldn’t feel secure with that. It’s better to have more than your budget because you never know what you’ll encounter that will be needing you to shell out more money.
This is what happened to Kerry Roy, owner and founder of Camp Katur in the UK. She shared her experience (as featured in Sarah Riley’s An Owner’s Perspective: What I Wish I’d Known Before Starting My Glamping Business) Kerry Roy recounts the time where she had spent more than her original budget in building her second glamping site. She thought that with her small budget, it would do just fine just like how it did for her first site. Unfortunately, she was wrong. Well, at least she learned from the experience and even advised, “Definitely have a higher budget in the bag and aim for the project development timeline to take longer than you think. It's better to overestimate than under estimate the duration as you never know what might crop up.” --and we’re definitely taking notes!
Invest on the PR and Marketing
Let’s say, we already have the glamp site ready, it’s stunning, beautiful, and surely, anyone who visits will have a great time (and bring you money) --but that’s only going to happen if you do your public relations and Marketing right. In every business, not just in glamping, you have to let the public know about it. Customers don’t just appear like a mystery, they come to avail your business because they’ve heard about it and are interested.
Well, we’re lucky because nowadays, it’s so easy to advertise with the use of social media sites, and definitely make your posts trend and reach quite a big number of people. All you need is to put up aesthetically pleasing pictures of your glamp site (because we all know netizens love aestheticity), add the important details like your address and contact, and do scheduled posts --not just post one time and never again!
Maybe you could also ask your friends on social media to help you share your posts for a bigger reach, or if you have the capacity (and extra money), why not hire influencers too?
Just make the most out of social media because it’s like a virtual coffee table magazine or a portfolio for your business. We’re sure you’ll be able to get bookings for your glamping business if you invest time and effort in the curation of your social media page. We’re not even kidding you as this tried, tested, and succeeded by a real glamping professional like Cameron Darcy, owner of Sierra Escapes (as featured in Sarah Riley’s An Owner’s Perspective: What I Wish I’d Known Before Starting My Glamping Business) who focused on good photography and social media campaigning. In fact, Sierra Escapes is now an award winning Luxury Eco Glamping site.
So, we’ve given you 3 tips on how to start a glamping business. However, we encourage you to explore more yourself. Although the glamping business definitely holds great potential in money-making for the long run, it still depends on who’s handling it. Starting a business is taking a big risk, it’s either you’ll fail or you’ll succeed. However, you can increase your odds in success if you are knowledgeable, prepared, and able to make wise decisions. We wish you the best of luck as you venture the glamping business, glamper!
If you would like to learn more about starting your very own glamping business then contact us here!