Glamping, also called luxurious camping, is a trend that has stuck around longer than any other camping movement. Actually, glamping is not even considered a trend anymore – it has developed into a really important industry and business model and now is the right time to become interested in it.
It is important to remember that when it comes to the allure of glamping, it is not just about being closer to nature and enjoying a getaway under the stars. It is about the luxurious and effortless feeling of spending time in nature and enjoying the quirky experience of it. In a nutshell, it is all about a 5-star luxury that focuses on the environment and nature. However, it is all about effortless high quality. You will enjoy the nature’s quirks but you won’t have to lift a finger.
The recent COVID-19 (coronavirus) pandemic has affected the glamping business as well, but not all is lost. In this article, we are going to show you the ultimate glamping market guide that will make the start-up of your new glamping business easier to understand.
When it comes to establishing your business, there are a few basic elements that you need to consider before you finish your business plan. Here are some of them:
Your business brand is what you are and what you represent, if we want to make it simple. Since glamping is a kind of business that revolves around luxury then that means that you need to be careful of how others perceive your brand. It is also about the message you plan to send to customers so they can know what to expect of your business and what they can get.
What consists of your brand is not only your name but also the logo, tagline, promotional material, website etc. All these things will make your brand different and unique and it is important for it to be recognized as such.
When you build trust with your customers is the time when you can be confident that your business is on a steady path of becoming successful. You must strengthen your identity though your brand so your customers and audience can identify and recognize you among hundreds of other businesses.
You should also think about how your customers, visitors, and readers will feel when they visit your website or think about your brand. Will they think of it as unique, modern, luxurious, interesting, etc.? Or will they just brush it off?
Having a brand is like telling a story. You want it to be interesting and to make people come for more.
It is also important to make a good first impression as visitors and customers won’t look twice if your glamping business seems boring and “already seen.” This is where a tagline comes in. It can be compared to a headline in a newspaper. It is all about grabbing the customers’ attention and giving them the idea of what you will offer them.
A good example is Bell Tent Village’s “Luxurious Camping for Life” which invites the curious visitor to see what type of luxurious camping can be found there.
A logo is another important visual element of your brand. It is what people will be able to recognize among other brands even before knowing that it is yours. However, if you are not artistry and do not know how to design, do not despair. There are many websites such as People per Hour, 99Designs and Crowdspring that can help you find your unique logo without spending a lot of money. There are thousands of amazing graphic designers and one of them would be able to find your visual logo for sure.
Your domain name is also important because it will pop up among Google searches and grab the eye easier if it is unique. Take a look at the Dragon’s Eye for example. The name makes you want to click on it and see if there are dragon-like nests or accommodations that are offered there. The same can be said about the Medieval Glamping Experience in the UK.
A domain is interchangeable with your business’s theme. You should make sure that your brand has a unique theme or aesthetics that it offers. Be it modernistic, rural, and medieval or fantasy, as long as it is special it will make you stick out.
Finally, once you have found out how to establish your brand and its uniqueness – stick to it and be consistent. You might attract customers but you also need to learn how to keep them.
What you need to consider after establishing your brand’s identity, logo, and other visual aspects of business is the importance of the environmental impact.
Glamping business is closely related to sustainable tourism and ecotourism because the customers want not only to contribute to environmental conservation but also to enjoy healthy organic food from the farmers’ markets. They are ready to pay more to have the luxury in every way imaginable and that’s why you should be ready to provide it.
On the other hand, nature, weather, and environment can affect it either in a bad or good way, so you should be careful when deciding upon the location of your glamping business.
Authenticity and genuineness are becoming very important to nature preservers and luxury customers who want the best of the best. That means they want to cook healthy food under the fire and spend time under the stars but still have access to bathroom facilities and comfortable beds.
But what if the climate changes and some environmental issues pop out and make this impossible. Because of global warming, the climate is not what it used to be so you should take into account how your business might interact with the local environment and what you can do in case the climate change affects your business in a negative way.
Glamping is an earth-friendly activity that a whole family can enjoy and that allows you to:
- Stay close to nature and interact with it.
- Use vintage and retro series and recycle.
- Use sustainable materials.
- Reduce the ozone-damaging pollution.
- Learn to love nature.
- Avoid processed and packaged food.
- Promote environmental issues.
Some of the benefits that you as an owner get too are:
- You can reduce costs.
- Improve relationships with local businesses.
- Reduce carbon pollution.
- Make people hang out more and spend more time with their families.
- Conserve resources and reduce waste.
- Increase recycling.
- Help to conserve natural habitat, animals and plants.
- Affect ecotourism in a good way.
Here are some things that you can use in order to make your glamping business more eco-friendly:
Invest in energy-efficient lighting and automatic cut-off switches that will reduce the waste of energy. That means that all the lighting in areas and all the equipment will be automatically turned off if not used. You can also create polite signs to warn customers not to waste lighting and water and when you review your energy bills you might get positively surprised.
You can easily reduce the consumption of unnecessary materials by recycling materials but also by investing in organic materials that can be upcycled easily. Support local businesses and farmers and reduce the waste by not purchasing plastic packaging. This can help the environment and make your business known as eco-friendly.
This can also be applied to water use. Make sure to invest in the equipment that focuses on water efficiency. Do not leave taps running and try to reuse grey water and rainwater for outdoor purposes. Upgrade your plumbing and draining systems and teach your customers to take care of water by not wasting it too.
Make your glamping business more interesting by promoting “green” transport such as using bikes and walking instead of using cars and motorbikes. This also depends on your terrain and how long the walking routes are and the health of your customers. Nevertheless, if you deem it appropriate, you can even ban the use of vehicles on your campsite altogether.
As mentioned before, by purchasing organic food and materials from local businesses and farmers you will not only contribute to the environment but help the whole community. This should give you enough satisfaction and even boost up your brand’s reputation.
The financial section of your business might be the most boring or irritating aspect of your planning but it is also essential. You need to consider everything, especially if you have never started a business like this before.
Here are the expenses that you need to take into account during your business planning:
- Salaries (your own, your employees, insurances)
- Social marketing (website hosting, cloud storage, domain, social media, scheduling tools, accountant, software…)
- Vehicle costs (fuel, insurance, leasing, maintenance)
- Office & site costs (phones, insurances, utilities, maintenances, mortgage costs)
- Other marketing costs (conferences, workshops, social media Ads…)
What makes a piece of land suitable for your glamping business? Let’s find out in this section.
Many people believe that they can convert any type of land into their glamping campsite but they are wrong. Besides the suitable and attractive location, you also need to take into account the local permissions (very important if you plan on purchasing instead of leasing), you would not want to purchase a piece of land and only after that realize that you can’t get the permission to build your business on it, would you?
Before purchasing the land keep in mind that you will have to offer:
- Drinking water
- Waste disposal/recycling
- Washing facility & Toilets
- Entertainment area
- Friendly communal area
- A place for electric equipment
- A doctor or transport to the hospital in case of emergency
- Site security
The land should have one or more of the following attractions:
- Theme park
- Popular natural attraction
- A place of popular historical interest
- An interesting town nearby
After all this, one of the most important thing is to consider permissions:
- Check the rentable value of the land.
- Contact the local land permission expert to review your needs.
- Check the laws of the area and make sure that it is advisable and safe to build there.
- Take into account your financial forecasts.
- Be realistic and try to find out if this business will be able to generate enough funds for you to eventually purchase this land.
To sum up this section, here are some of the questions that you should definitely ask yourself before you decide to purchase or lease a piece of land:
- Are there any past customers or owners, and if there are, what they have to say about the site? Have there been any incidents?
- What do the official authorities and inspects have to say about that land? Is it possible to obtain all the permissions?
- Are there are pest control or environmental issues, such as rats, snakes, floods, storms, tornados, etc.?
- What does your gut tell you about all of this? Did you love it at first sight or?
To conclude, we have introduced you to the ultimate glamping market guide that would help you clarify the business plan you will have to create in order to start your glamping business.
Creating your brand’s identity, logo, website, financial forecast, permissions are the biggest aspects of not just creating a glamping business but any business in general.
Make sure that you are realistic and passionate about this business and that it is something you see yourself doing in the next 5-10-20 years. Only then you can focus on business and financial aspects and do not give up on becoming a glamping business owner.